First Bank has five specific objectives: (1) provide our customers with a truly extraordinary banking experience; (2) create an environment where our employees love to work; (3) make our community a better place through support and investment; (4) effectively control and manage risk for the long-term safety and soundness of the Bank; and (5) provide a competitive return to shareholders.
The Bank will focus on establishing and retaining customer relationships by offering competitively-priced deposit and loan products, delivered in a friendly, accessible, and responsive manner. The Bank’s recognition of and commitment to the needs of the local community, combined with highly personalized customer service, will differentiate the Bank from the competition. Business development goals will be achieved through the efforts of the directors and management who will be responsible for assuring that the needs of the community are being met. The directors will play an active and key role as ambassadors for the Bank.